What is CRM?

CRM is an approach that helps businesses improve existing customer relationships and acquire new customers faster. Here’s an entire overview of Customer Relationship Management for you to induce started easily and understand the advantages it can bring back your business.

Customer Relationship Management (CRM) - Meaning & definition

CRM stands for Customer Relationship Management. Today, when you hear about CRM mostly refers to CRM software – a tool that acts as one repository to bring your sales, marketing, customer support activities together, and streamlines your process, policy, and folks in one platform.

Eight essential building blocks of CRM

Source: Gartner research

Watch out for these indicators

Whether you’re a little business trying to find an area to store information and have it accessible across multiple devices, or you’re a large business eager to manage customer interactions and specialize in improving customer satisfaction, eventually, you are going to need Customer Relationship Management (CRM) software if your current process is unable to seek out solutions to those pressing problems.


Getting answers to the foremost basic questions

Ask yourself if you'll get quick answers to the foremost basic questions like these - What's my number of consumers and the way many did we win/lose within the previous quarter? What was my revenue last month? Who closed the foremost deals?


Checking the entry of incorrect data

Bad decisions come from bad data. Failure to see the accuracy of knowledge entering your system may be a real explanation for concern. Once you've got a validation scheme with automated data entry, the inflow of misinformation is often prevented before it causes you any trouble.


Connecting with customers and prospects

Customers can come from a spread of mediums—websites, social media, phone calls, etc.— and only a multi-channel communication system can bring them closer to your business and allows you to cover all customer touch-points that are relevant to your selling process.


Personalizing marketing efforts

Your marketing endeavors can simply go down the drain if your methods aren't attracting prospects to undertake out your service. Tasks like sending out promotions, newsletters, etc. are often personalized to make sure that it connects with every customer on a private level.


Bringing teams together

When every team is an island of its own, it becomes a huge bottleneck for any organization to grow. Real-time customer information can't be shared across teams which successively affects the way you serve your customer needs.

Who uses a CRM system?

Customer relationship management systems are often easily customized to fulfill the particular needs of any business type and size. Start-ups, large enterprises, and verticals like real-estate, healthcare, insurance, legal, media, restaurants, travel, banking, tax, freelancers, and non-profits all use customer relationship management software for increasing their sales, marketing, and customer support efforts.


From managing an account's contact information to staying up so far with business deals, payments, and reports, B2B companies do best with a sales CRM in place. It helps them create a standard platform to stay their partners, vendors, and other stakeholders of their business in sync with one another.


B2C companies have shorter customer life cycles, and they typically require an answer that's more direct and fewer time-consuming. A multi-channel CRM tool with features like lead management, sending out instant surveys, marketing automation, etc. helps B2Cs reach resolute their customers more easily.


SMBs aren't small and medium businesses but smart and modern businesses. there is no truth to the common misconception that cloud CRM is just too expensive and sophisticated for SMBs. they will always start their CRM journey with a free CRM system. By being an excellent technological leveler, small business CRM systems provide SMBs with A level playing field and therefore the ability to compete against the larger players in their industry.


With advanced CRM features like workflow management, advanced analytics, territory management, sales, and marketing automation, the enterprise CRM system can help reduce the time salespeople spend on mundane tasks, have longer to consider their customers, and unify their operations across multiple geographic locations.

Benefits of using CRM System

Increased Automation
All information in one place
Clear operational Strategy
More time to sell
Effortless Team Collaboration
End to end customer engagement
Uncomplicated sales process
Data Driven Business Culture

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Author avatar
Shraddha Patil


  1. Suril

    Explaining is very smooth hope it’s will be helpful

  2. That was really good explanation.
    Today i know what is B2B & B2C.
    Thank you.

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